HD Financial Services

Looking after the heart of your home

HD Financial Services offices in Stoke-on-Trent

What’s the best way to enjoy what life has to offer tomorrow? By getting your house in order today.

Securing the best mortgage or insurance policy for the right price is a huge challenge.

Alone, it can be a stressful, time-consuming experience that ends up costing more than it should.

With our support, you’ll receive a mortgage or insurance product that fits the bill (and budget) perfectly with a process that feels like a walk in the park.

From matching your “must haves” with potential products to securing the best deals for our client’s specific needs and circumstances via our exclusive network of lenders, we do all the legwork so you can skip straight to your happy ending.

Start living your dream tomorrow by getting it all sorted today.

Let's talk

How can we make your life easier?

Transparency, clarity and fantastic value – offering you invaluable support and service so you can enjoy the best results.

Mortgages made easy

Whether you’re a first-time buyer or a seasoned home-mover, find the perfect mortgage for you (and your bank balance).

Insurance to be sure of

Protect yourself and the life you love for less and discover how securing comprehensive cover needn’t be a hassle

A Jargon-free zone

Make better financial decisions by swapping out complicated jargon for accessible language in layman’s terms.

Expert, impartial advice

We’re on nobody’s team but yours and every bit of insider know-how, every red-hot deal, and every answered question* phone call will prove it.

What our clients say

john jedlinski
john jedlinski
2022-11-28
Helena gave me friendly expert advice on the two services I required. I was surprised how reasonable her charge’s were. Needless to say Helena got my business. All was done with smiles over a Coffee. I must mention Millie also. Her telephone manner was very professional and informative.
Sallyanne Farnsworth
Sallyanne Farnsworth
2022-10-28
We were recommended Helena by our works pension people. We have worked along side Helena and Millie for nearly 2 years with one property falling through and then completion on the second. She has supported us through the whole process finding the best mortgage and protection for our needs explaining things in a manner us mere mortals can understand as we all know understanding finances of a mortgage and finding the right one is a complete minefield!! She has done all the foot work for us chasing back and forth to solicitors and lenders we could not of done it without her! I have recommended Helena's services to both family and friends, she was always at the end of the phone to answer any questions we're unsure of. I thank her and Millie for all the time and effort they have made, in 5 years time we will be back with Helen renewing our mortgage! Great Service!
Kerry Zdrodowski
Kerry Zdrodowski
2022-10-07
Helena and her team have recently helped me sort out our life insurance. This is not a task anyone wants to do but Helena made the process straightforward. Her warm and welcoming approach makes the unspeakable easy to talk about and I would recommend her services to anyone. Thank you 😊
Lowri Williams
Lowri Williams
2022-09-29
Always ready to help and very responsive and knowledgable. Helena worked tirelessly to make sure the best offer was found for us. It made the process of buying our first home so easy as Helena had covered everything without us having to ask. Millie and Helena make a great team. Thank you very much!
Jac Davies
Jac Davies
2022-09-28
Amazing quality service! Helena and Millie worked tirelessly to get the best deal for us. They truly went above and beyond when it came to buying our first home. I can't recommend Helena Davies Financial Services Ltd enough. If you want the service and care of a small family company that's exactly what you get with Helena and Millie. We recommended Helena and co to our closest friends and they can't believe how hardworking they are. Thank you so much for everything!!
Kassandra Ko
Kassandra Ko
2022-09-28
Millie and Helena were absolutely amazing! We would have been lost without them. We really owe them a lot personally as they helped us navigate the complicated world of buying a home in tough times. We would highly recommend them to anyone, and will be to friends and family.
Debra Palmer
Debra Palmer
2022-07-30
This is my second time working with Helena on a remortgage which speaks for itself! She and Millie are a great team, professional and friendly, a safe pair of hands (x2) who work diligently to get the best deal for you. I don’t hesitate in recommending them, and will continue to do so. Thank you again Team HDFS!
Mark Beard
Mark Beard
2022-07-29
Absolutely outstanding!!!!!! A really professional service was always delivered by both Helena and Millie. Nothing was ever too much trouble and the assistance I received by them both made everything so much less stressful on our part with all the decisions which have to be made with gaining a mortgage and financial advice. I would highly recommend Helena Davies for a 100% commitment in ensuring you get the best of the services they provide.